Avalanche (AVAX) is currently experiencing significant market interest with considerable price increases in the past week. Following a price check near the weekly support of $20 on Monday, AVAX surged over 25% from May 20 to May 23. However, the token has faced a 7% decline in the last 12 hours, likely due to tariffs news.
Moreover, FIFA, the international football governing organization, has announced a new blockchain project utilizing Avalanche’s technology, broadening AVAX’s significance in the crypto world.
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FIFA Adopts Avalanche
In addition to favorable price trends, Avalanche received substantial validation from FIFA, football’s leading international authority. On Thursday, FIFA announced plans to launch its own customized blockchain, built directly upon Avalanche’s technology. This initiative will function as FIFA’s dedicated Layer-1 (L1) blockchain, which the organization describes as adaptable for specific uses, highlighting Avalanche’s technical capabilities.
This is not FIFA’s first blockchain-related initiative. Back in 2022, FIFA ventured into blockchain by releasing digital collectible tokens, known as NFTs, via the Algorand blockchain ahead of the World Cup hosted in Qatar. FIFA hinted at transitioning to an Ethereum-compatible blockchain earlier in April 2025, indicating continued interest in blockchain technology despite recent downturns in crypto markets.
John Nahas, the chief business officer at Ava Labs – the company behind Avalanche – stated:
“Avalanche is designed for enterprises and organizations looking to build custom, high-performance blockchain solutions.”
He noted FIFA’s choice of Avalanche as evidence that the platform meets requirements for large-scale global applications with speed, security, and flexibility.
Although the wider NFT market has cooled significantly following its peak, FIFA’s commitment to blockchain solutions shows confidence in this technology’s long-term viability. While FIFA already operates an NFT collection focused around the World Cup and maintains a digital collectibles marketplace, specific details about additional features planned for its blockchain have not yet been disclosed.
Avalanche Investment Opportunities
Adding to Avalanche’s growing importance, several notable Avalanche-related financial products are appearing, providing new investment avenues. Earlier this week, VanEck said it would launch the VanEck PurposeBuilt Fund in June 2025. This private fund will invest in companies using Avalanche and creating useful tokens.
Similarly, Grayscale Investments proposed transforming its Avalanche Trust into a spot Avalanche ETF, seeking a Nasdaq listing. Grayscale currently manages the Avalanche Trust, charging investors a 2.5% management fee. Coinbase Custody is named as the ETF custodian.
Read also: Nasdaq Files For Avalanche (AVAX) ETF
In Europe, investment products linked to Avalanche have also surfaced. The 21Shares Avalanche Staking ETP, tradable on exchanges like Euronext Paris and SIX Swiss Exchange, currently manages about $21.8 million in assets. This product reinvests staking rewards back into AVAX, reflecting investor interest in gaining exposure to Avalanche’s ecosystem despite a relatively high annual expense ratio of 2.5%.
AVAX Eyes $30 Target
Avalanche’s recent market behavior reveals encouraging indicators. After finding stability at approximately $20, a notable support level closely tied to the 50-day EMA at around $24, the token climbed steadily. At the time of writing, it was testing its resistance at $25, an essential threshold indicating the potential for further gains if the market closes above this level daily.
The technical analysis indicates optimism, with the Relative Strength Index (RSI) at 55, suggesting bullish market sentiment as it remains above the neutral midpoint of 50. Another favorable factor is the Moving Average Convergence Divergence (MACD) indicator, which appears close to signaling a bullish crossover.
Should Avalanche maintain its positive momentum and surpass the $25 resistance level, some analysts see the token target a significant psychological price barrier at $30. Successfully exceeding this point could pave the way to an even higher target of $34 or more. However, if the price encounters downward pressure, a pullback towards the support near $22 might be anticipated.
Final Words
Avalanche’s combination of positive technical market trends and FIFA’s blockchain initiative has placed the cryptocurrency in a favorable position for further growth. Institutional and organizational adoption, exemplified by FIFA’s blockchain launch, indicates Avalanche’s increasing relevance within the cryptocurrency industry.
Coupled with the introduction of new investment products by major financial players like VanEck, Grayscale, and 21Shares, Avalanche will likely maintain its significant role in the cryptocurrency sector throughout 2025 and beyond.
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