Worldcoin (WLD) saw a sharp price jump on January 28, briefly rising from around $0.45 to as high as $0.62. The spike followed reports that OpenAI is working on a new social media platform that may use biometric verification to limit bot activity. Worldcoin’s iris-scanning technology was listed among the options reportedly being considered, alongside Apple’s Face ID.
Although no official partnership between Worldcoin and OpenAI has been confirmed, the news was enough to spark a surge in buying activity. WLD’s trading volume jumped significantly, and the token marked one of its strongest single-day gains in months.
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Pullback Follows Shortly After
The rally, however, was short-lived. Within a day, WLD dropped back down and is now trading at around $0.47. While this represents only a modest gain from the pre-rally price, Worldcoin was still in the green during a day when most of the broader crypto market declined.
Price data showed a clear intraday reversal, with large volumes flowing into exchanges as traders likely took profits or exited short-term positions. On-chain data also indicated increased activity from wallets holding large amounts of WLD.
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Proof of Personhood in Focus
The market reaction was largely driven by the growing attention on “proof of personhood” – a method of verifying that users online are real humans without requiring personal identity documents. This idea is central to Worldcoin’s model, which uses a device called the Orb to scan a user’s iris and create a World ID.
OpenAI’s reported interest in similar verification tools brought renewed attention to Worldcoin’s approach. While the project has faced regulatory scrutiny in multiple countries (for example Brazil) over privacy concerns, the concept is gaining traction as social platforms seek new ways to reduce bot activity.
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Outlook Remains Uncertain
So far, neither OpenAI nor Worldcoin has issued a statement confirming any collaboration. The reports describe a small OpenAI team exploring biometric solutions for a new social media app, but the project is said to be in early development.
While the recent move shows that WLD can still attract attention, the token has yet to recover from its longer-term downtrend. Despite the spike, the technical resistance levels remain intact, and regulatory pressures continue to weigh on the project’s expansion.
