Bitcoin’s price action has remained surprisingly quiet over the last few weeks. After testing higher levels multiple times, BTC is still stuck trading around $91,000 – down about 3% on the week but up 1% over the past month.
Yet once again, institutional conviction is unfazed. Strategy confirmed its largest single purchase since July 2025, acquiring 13,627 BTC for roughly $1.25 billion, at an average price of $91,519 per coin.
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Holdings Climb to 687,410 BTC
As of January 12, 2026, Strategy holds 687,410 BTC, with a total acquisition cost of approximately $51.8 billion. The firm’s average cost basis now stands at $75,353 per Bitcoin, keeping it comfortably in profit – even after recent dips.
This fresh buy pushes Strategy closer to controlling 3.5% of all Bitcoin in existence, reinforcing its position as the world’s largest corporate BTC holder and a leading voice in institutional crypto strategy.
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Steady Buying in a Shaky Market
While retail traders remain cautious and sentiment continues to reflect fear, Strategy’s moves offer a clear message: long-term conviction hasn’t wavered. The company continues to buy through both hype and hesitation, using every price plateau as an opportunity to accumulate more.
With the latest $1.25 billion buy, the first weeks of 2026 already show that institutional players like Strategy remain firmly in accumulation mode – no matter the mood on crypto media.
