Bitmine, best known for its massive Ethereum accumulation, is making headlines again – and not just for crypto. Executive Chairman Tom Lee announced a $200 million strategic investment in Beast Industries – the entertainment brand built by MrBeast, the most popular content creator on the planet.
With a mandate to allocate 5% of its balance sheet to “moonshots,” Bitmine is now diving into the creator economy, adding Beast Industries to its portfolio alongside its earlier $20M stake in Eightco Holdings (linked to Worldcoin). Together, these positions represent $220 million of high-risk, high-upside investments. According to Beast Industries CEO Jeff Housenbold, the partnership will enable new DeFi collaborations as the company builds out its financial services platform.
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Ethereum Holdings Cross 4.16 Million
According to the latest treasury report, Bitmine now holds 4,167,768 ETH, worth over $13 billion at recent prices. The company also maintains positions in Bitcoin (192 BTC), $988 million in cash, and “moonshot” equity plays – which now total $220 million in exposure.
While Bitmine has long been the largest ETH holder in the world, this new update shows its accumulation hasn’t slowed. The firm has added over 300,000 ETH in just the past month. Now, the investment into Beast Industries shows a broader ambition – combining its deep crypto infrastructure with cultural relevance and younger audiences.
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ETH Price Reclaims Recent Highs
Ethereum’s price has risen nearly 6% over the past week, trading just below $3,300 today after briefly surpassing $3,350. The move follows renewed risk appetite in the crypto space, largely driven by easing inflation expectations and positive momentum from Bitcoin’s strength.
ETH is now at its highest level in over a month, and while there’s minor pullback today, the trend remains constructive.
