Sharplink Gaming and GameSquare Holdings are quickly becoming major corporations investing heavily in Ethereum (ETH). Over recent months, Sharplink acquired approximately 270,000 ETH, now worth over half a billion dollars. Similarly, GameSquare is allocating $100 million to ETH-based strategies.
Both companies’ actions come at a time when Ethereum prices have strongly rebounded, boosted significantly by Ethereum’s recent technical upgrade, known as Pectra, which significantly improved investor confidence, network efficiency, and market value.
Read also: Ethereum Gains Significantly as Pectra Ignites Market Momentum
Sharplink Amasses $500M Ethereum Treasury
Sharplink Gaming, listed on Nasdaq as SBET, significantly increased its investment in Ethereum starting in July 2025. Initially, Sharplink bought 10,000 ETH directly from the Ethereum Foundation at $2,572 each, totaling roughly $25.72 million. Soon afterward, Sharplink expanded its holdings through an additional purchase of 21,487 ETH via private, off-exchange transactions.
Shortly thereafter, Sharplink further increased its Ethereum treasury, investing approximately $49 million to purchase 16,374 ETH. Following these acquisitions, the company’s total Ethereum holdings reached approximately 270,000 ETH. The total value of this treasury now exceeds $500 million, placing Sharplink above even the Ethereum Foundation regarding total ETH held publicly.
Sharplink’s strategy is more than just holding Ethereum. The company actively stakes its tokens, effectively securing Ethereum’s network while simultaneously reducing the circulating supply. Sharplink’s chairman, Joseph Lubin, who is closely connected to Ethereum’s core developers, provides valuable strategic guidance. Sharplink aims to emulate MicroStrategy’s successful Bitcoin strategy, but within Ethereum’s smart-contract environment.
Read also: SharpLink Becomes Top Corporate Holder of Ethereum After $30.6M Buying Spree
GameSquare’s Yield-Focused Ethereum Strategy
GameSquare Holdings, trading on Nasdaq under the ticker GAME, has also made a notable shift toward Ethereum investments. Previously known for esports marketing associated with FaZe Clan, the company announced a strategic shift, earmarking $100 million for Ethereum-focused investments. GameSquare initially raised approximately $8-9 million through public offerings to fund this initiative.
GameSquare’s approach involves leveraging decentralized finance (DeFi) methods to target significantly higher returns – between 8% and 14% annually – than traditional staking strategies, which typically yield around 3% to 4%. The company’s stock price surged by 60% immediately following this announcement, reflecting investor enthusiasm about this strategic shift toward Ethereum.
To achieve these higher returns, GameSquare partnered with Dialectic, a specialized crypto investment firm utilizing advanced machine learning systems for risk management through its Medici platform. This collaboration allows GameSquare to optimize returns while maintaining flexibility to reinvest profits into share repurchases or business expansion.
Ethereum’s Price Rebound Driven by Institutional Investment
Ethereum experienced notable price fluctuations in the three months preceding July 2025. Initially, from February to early May, ETH’s value declined from around $3,300 to approximately $1,800, representing roughly a 58% drop. Investor caution and broader market uncertainties contributed to the downward trend during this period.
However, Ethereum’s value sharply rebounded following the launch of the Pectra upgrade on May 7, 2025. Immediately after this significant technical improvement, Ethereum’s price surged almost 20% in a single day, climbing above $2,100 – a gain not observed since 2021. By late May, the price had climbed even higher, briefly reaching $2,750, which was around 50% higher than the lowest point recorded in early May.
By early June, Ethereum’s price approached the $3,000 mark, largely driven by increased institutional purchases such as Sharplink’s sizable Ethereum treasury. Overall, from early May to mid-July, Ethereum’s price moved from approximately $1,800 to consistently trading near the high $2,900 to $3,000 range, highlighting strong market recovery and investor optimism.
Read also: Fusaka Upgrade: What’s Next for Ethereum After Pectra?
