In this article:
- CZ revealed his dog’s name, triggering a flood of Broccoli-themed meme coins.
- BNB surged to $730, but later crashed to $660.
- CZ denied involvement but hinted at future BNB Foundation support for top meme coins.
A simple tweet – Binance founder Changpeng “CZ” Zhao casually revealing his dog’s name. Within hours, the crypto market turned it into something else entirely.
Broccoli, CZ’s Belgian Malinois, became the catalyst for a full-blown memecoin mania on Binance Smart Chain (BSC). Speculative trading skyrocketed, briefly overwhelming token launch platforms. At one point, the most popular “Broccoli” token even hit a $400 million market cap.
Table of Contents
Memecoin Madness Hits Overdrive
Crypto traders are no strangers to memecoins, but this event played out at lightning speed. It all began when CZ teased the idea of revealing his dog’s name on social media. The anticipation alone was enough to send dozens of speculators rushing to create and trade dog-themed tokens.
When he finally unveiled the name – Broccoli – it only fueled the chaos. New “Broccoli” tokens appeared instantly, and traders scrambled to place bets on which one would gain the most traction. The hype was so intense that it briefly took down Four.Meme, a token launchpad on BSC.
For some, it was a gold rush – reports surfaced of traders flipping small investments into millions. But others weren’t so lucky, buying in at the peak only to watch prices collapse as the hype faded.
The Impact on BNB
While the Broccoli memecoin frenzy may have been short-lived, it had a much bigger effect on BNB itself. Trading volume skyrocketed – up more than 600% compared to the last month – and the increased activity gave BNB a strong boost early in the day.
BNB opened near $700 and surged to $730, seemingly riding the wave of interest in BSC. But just as quickly, it crashed to $660, before stabilizing slightly above $670.

Even with the volatility, BNB remains one of the top cryptocurrencies by market capitalization. It currently holds a slight lead over Solana, though the difference between the two is razor-thin. If today’s trading activity is any indication, that ranking could continue to shift in the coming days.
The Bigger Picture
CZ himself seemed amused by the chaos he unintentionally caused. While he made it clear that he had no plans to launch an official Broccoli token, he also hinted that the BNB Foundation might support top-performing memecoins on BSC in the future.

That kind of statement only adds fuel to the speculation. Whether this was just a moment of meme-driven madness or a sign of bigger things to come for BSC and Four.Meme, one thing is clear: crypto traders will seize any opportunity to create – and profit from – a new trend.
This is the second memecoin frenzy on Four.Meme this week – the first was all about the TST token, and we covered that here.