In recent days, several well-known companies have made major moves to add cryptocurrency to their corporate treasuries. From raising billions to buy Bitcoin to embracing Ethereum’s unique features, these actions signal significant shifts in how businesses approach digital assets.
Table of Contents
Trump Media Launches $2.5 Billion Bitcoin Treasury
Trump Media & Technology Group announced plans to raise $2.5 billion to buy Bitcoin, with $1.5 billion coming from stock sales and $1 billion through convertible notes. The company will store its Bitcoin securely with Anchorage Digital and Crypto.com.
CEO Devin Nunes described Bitcoin as a tool for “financial freedom” and a defense against discrimination. Despite the ambitious plan, Trump Media’s shares initially dropped about 10% after the news, reflecting some investor hesitation.
This move is likely a part of a larger political push to make the U.S. a leader in crypto. The Bitcoin 2025 conference, which featured top Republican figures supporting digital assets, helped spotlight this effort:
SharpLink Gaming Bets $425 Million on Ethereum
SharpLink Gaming revealed plans to invest $425 million in Ethereum, causing their stock to surge over 400% on announcement day. Ethereum co-founder Joseph Lubin also joined SharpLink’s board to back this strategy.
Unlike Bitcoin, Ethereum offers more than just a store of value. SharpLink plans to stake ETH and use smart contracts to power business operations. CEO Rob Phythian highlighted Ethereum’s programmability as a major advantage.
Staking reduces the circulating supply of ETH, which could push prices higher. That said, the strategy carries risks such as tax complexities. Still, SharpLink’s move could inspire other companies to explore Ethereum for their treasuries.
GameStop Buys 4,710 Bitcoin
Meanwhile, GameStop announced the purchase of 4,710 Bitcoin, worth over $500 million. This follows the company’s March decision to adopt Bitcoin as a treasury asset and was funded through a $1.5 billion convertible note offering.
Strive Asset Management’s Active Bitcoin Plan
Strive Asset Management raised $750 million to take a more sophisticated approach to Bitcoin. Instead of simply buying Bitcoin, Strive plans to acquire discounted Bitcoin-related assets, including claims from the Mt. Gox bankruptcy, with the goal of outperforming Bitcoin itself:
Metaplanet and Strategy Keep Buying Bitcoin
The leaders in Bitcoin adoption aren’t slowing down either. Japanese company Metaplanet recently increased its Bitcoin holdings to about 7,800 BTC and aims to reach 10,000 by the end of the year.
Strategy (formerly MicroStrategy) also added 4,020 Bitcoins recently, bringing its total to around 580,250 BTC – nearly 2.75% of the entire Bitcoin supply. However, compared to earlier months, their buying pace has slowed.
What’s Next?
This week’s series of news around companies buying Bitcoin and Ethereum highlights growing corporate acceptance and increasing institutional interest. This trend has likely helped push major cryptocurrencies higher recently.
If institutional demand continues to rise, it could drive prices to new highs. Additionally, progress on ETFs might make investing more accessible and expand options for altcoins.
Read also: ETF Delays Are Piling Up – But Investors Aren’t Worried Yet
