Trump Media & Technology Group (TMTG) has finalized a deal with global crypto giant Crypto.com. This partnership will lead to the launch of several exchange-traded funds (ETFs) centered around a “Made in America” theme.
The agreement, which had been announced previously, became official on Tuesday, marking another significant milestone for the media company’s ongoing expansion beyond social media. These new ETFs are set to be available to Crypto.com’s massive global user base of over 140 million people.
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Trump Media Leaps Into Crypto ETF Market
Trump Media has been gradually evolving its business model. Once solely recognized for its social platform Truth Social, the company took a definitive turn toward financial services in January by introducing its fintech brand, Truth.Fi. The latest ETF venture represents the firm’s first formal entry into the investment sector, specifically within the crypto-based ETF market.
As part of this initiative, Crypto.com will manage the custody of these new ETFs through its U.S. trust company, the Crypto.com Custody Trust Company. All cryptocurrency components included in the ETFs will also be supplied by Crypto.com. The products will be distributed by Crypto.com’s licensed broker dealer, Foris Capital US LLC, providing easy access for retail investors.
Kris Marszalek, Co-Founder and CEO of Crypto.com, described the partnership as groundbreaking:
“We are proud to partner with Trump Media and Yorkville America, and to support the launch of these new ETFs, including the first of its kind basket of tokens including CRO.”
The Strategy Behind the Patriotic Branding
The new financial products are collectively branded under the “Made in America” label and are designed to include digital assets and securities, particularly in industries like energy. TMTG positions this ETF series as part of its broader campaign to create what it calls the “Patriot Economy,” a term the company uses to describe a conservative alternative to mainstream financial institutions.
TMTG’s fintech arm has expressed its dissatisfaction with traditional banks and brokerage firms, citing ideological differences as a primary motivator for launching its own ecosystem. This move aims to appeal to consumers who are similarly disillusioned with the current financial system and prefer to engage with institutions aligned with their values.
These new offerings are not TMTG’s first financial efforts. Previously, it entered into a separate agreement with Charles Schwab to introduce individually managed investment accounts. That deal marked the beginning of the company’s push into diversified financial services.
Yorkville Advisors Takes the Helm as Asset Manager
The ETF venture is also supported by Yorkville Advisors, a long-time financial ally of Trump Media. A subsidiary of Yorkville will serve as the asset manager for the newly launched ETFs. In addition, Yorkville holds a significant role in managing other investment products from TMTG that are available through Charles Schwab.
The relationship between TMTG and Yorkville has been financially advantageous. Last year, they entered into a standby equity purchase agreement. This agreement gave Trump Media the ability to sell shares to Yorkville at a slight discount – specifically, 97.25% of the share price – ensuring the company had access to liquidity while giving Yorkville a chance to benefit from selling those shares at full market value.
As per filings with the U.S. Securities and Exchange Commission, this arrangement helped TMTG raise approximately $450 million in 2024. This significant capital infusion has enabled the firm to accelerate its expansion into financial services, including the ETF initiative.
Crypto Becomes the New Business for Trump Entities
The ETFs represent only part of Donald Trump’s growing interest in the digital finance space. TMTG, where Trump remains the largest shareholder via a revocable trust overseen by his son, Donald Trump Jr., is just one of the business ventures linked to the president.
In the early weeks of 2025, Donald Trump and his first First Lady, Melania Trump, launched a pair of meme-based cryptocurrencies. Although the value of these coins initially spiked, they eventually saw a price correction. Nonetheless, these crypto ventures allowed Trump to generate revenue both from coin value increases and trading activity.
Trump also has another digital finance project named World Liberty Financial. This platform is designed to facilitate lending, borrowing, and investing in cryptocurrencies, further broadening his family’s footprint in the digital economy.
Read also: WLFI Quietly Tests USD1 Stablecoin – Here’s What We Know
Conclusion
The launch of Made in America-themed crypto ETFs through a joint effort between Trump Media, Crypto.com, and Yorkville Advisors signals a determined move by all three entities to offer alternative financial solutions. As these ETFs begin to roll out to a global user base, the venture could redefine how conservative-minded investors engage with digital assets.
